Microsoft Will Be Carbon Negative By 2030

Microsoft will be carbon negative by 2030

Microsoft President Brad Smith, Chief Financial Officer Amy Hood and CEO Satya Nadella preparing to announce Microsoft’s plan to be carbon negative by 2030. (Jan. 15, 2020/Photo by Brian Smale)The…

How To Build A Brilliant Brand Concept

How to build a brilliant brand concept

A good brand concept is the most important starting point for any brand. What is the first thing that comes to mind when you think of Ikea? Maybe it’s blue…

The Psychology Of An Online Shopper

The Psychology of an Online Shopper

Every time someone makes a purchase online, there are a wealth of psychological factors that come into play. So understanding how the human brain works, and more specifically, how people…