Behind the Dot: State of the .au Domain – Marketing & Domains

AusRegistry today released Edition 7 of our quarterly industry magazine, Behind the Dot: State of the .au Domain. Edition 7 presents a variety of articles covering issues of marketing, SEO and branding for Australian businesses, and the role domain names and the .au namespace play in these areas.

Highlights include:

• ‘Domains and search’ Q&A with Nick Bell, Managing Director of digital marketing agency WME
• Paul Wilson of APNIC talks DNS security in the Asia-Pacific region
• The value of keyword .au domain names as a business asset
• How domains and hashtags can be incorporated to improve social media strategy
• The basics of branding for small businesses
• Channel Talk – discussing some of the best marketing campaigns featuring .au domain names

The magazine also features regular segments including .au statistics and research and a governance report from .au Domain Administration (auDA).

The post Behind the Dot: State of the .au Domain – Marketing & Domains appeared first on AusRegistry.
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