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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. ~ Paul Rand
I strive for two things in design: simplicity and clarity. Great design is born of these two things. I think these are what we want from design, and from business, from our work, even from our friendships. More info >