What type of message do you want to communicate with your logo design? Before you begin branding it’s important to consider that design has the ability to evoke a plethora of emotions from your audience. You might want to take a more intrepid, daring approach with your design or make your audience feel safe and confident knowing that they’ve made the right choice by choosing you. Perhaps you are looking to convey a sense of strength, stability and trust with your logo. If so, the bold and powerful approach to logo design may be right for you.
The words ‘bold’ and ‘powerful’ can mean a lot different things in relation to design—they’re subjective, for sure. But generally speaking logos in this category are based on an uncomplicated and well-balanced concept and use well-articulated, unembellished fonts. However you approach them, bold and powerful logos aim to captivate your audience with simplicity and familiarity.
Human beings associate different shapes and colors with specific feelings and emotions, so an essential first step in establishing your logo design is to figure out which ones correlate with the values of your brand. For example, a circle conveys a feeling of unity, a simple square can communicate strength and stability and a triangle exudes power and wealth. As for colors, red is universally recognized as passionate and angry, yellows and oranges exude energizing, invigorating vibes and blue expresses maturity and trustworthiness.
While different people may have different ideas about what makes a logo bold and powerful, there are some general guidelines to help you along the journey to creating a logo that’s strong and impactful. Here, we’ve broken down four different bold and powerful design concepts and paired each one with complimentary colors and shapes. A powerful logo can mean much more than just large, abrupt fonts and bright colors.
Keep it simple
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Presenting a very simple, tidy, uncomplicated design to your audience conveys a message of professionalism and demonstrates that you are a well-organized, well-thought-out brand, instantly making your audience feel confident about doing business with you.
A logo design that is simple and easily recognized makes a powerful statement because consumers will remember your brand’s message. Some examples of informative, uncomplicated logos include the BBC (British Broadcasting Corporation) Facebook and CNN. Think simplistic fonts, square shapes, bold contrasting colors like black, red or blue and avoid any embellishments or cursive fonts.
Think outside the box
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Make a statement with your branding by using a daring, unconventional logo design. Breaking norms with your logo design proves that you’re a confident and courageous brand that is not afraid to take risks.
This type of design can be very powerful with the right type of audience. Think of logos like MTV, Kat Von D and The Rolling Stones who have all pushed the limits of design by offering a more rebellious and brazen outlook. Think of bold colors and abstract shapes as well as eye-catching and thought-provoking concepts.
Go for three
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Psychologically, the most powerful shape is the triangle. It is very often the shape chosen by powerful, dominating organizations in modern day society. Think in terms of law, money, science, government or religion. The triangle is physically the most stable shape and blue is subconsciously the most trustworthy color.
Using design traits like this will make your audience feel that they’ve made the right choice by choosing your company. Examples of alpha-like logos that offer a superior, elite and powerful presence include companies like Mercedes Benz, Delta Airlines and BMW.
Find strength in softness
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Bold and powerful designs traditionally contain an overwhelming amount of masculine design traits like sharp angles, prominent fonts and darker colors. A powerful presence is enticing but you don’t have to be aggressive with your branding.
Try combining elements of feminine design like minimalistic embellishments, softer colors and curved fonts with what we know to be masculine design traits. This will ultimately soften your logo design, yet retains a bold message and has a powerful pull on your audience by offering a more low-key, approachable, personable feeling. Some well known examples include Coca Cola, Dove and AirBnb.
Dare to be bold
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Everybody wants their logo to have a strong presence but it’s essential to first establish the message your brand wants to convey. Then, keep it simple so your brand will be easily recognized, use colors that represent your values and put your own stamp of individuality on your logo by incorporating an interesting, enticing font.
Work with a designer today on 99designs to captivate the masses and command attention with a powerful and bold logo design.
