Newsletter design is important because it captures readers’ interest, holds onto it and drives them to interact with the sender further. This could mean replying to the email, clicking the links in the email to read articles or watch videos or taking advantage of a promotion discussed in the newsletter. The best freelance newsletter designers understand the nuances of effective newsletter design and use this expertise to create engaging, engrossing email newsletters for their clients.
Working with a designer isn’t the only way to design a newsletter; using a newsletter maker or one of the pre-loaded templates in your word processing program is always an option. But when you do that, you limit yourself to generic templates created to house anybody’s content, rather than a custom design created just for your content.
If you want a truly original newsletter, hire a top freelance newsletter designer. Here, we’ve curated a list of the top 10 freelance newsletter designers on 99designs.
How to get the best newsletter design
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You’re probably familiar with the concept of hiring a freelance designer. It’s a great choice when you have a clear vision of your final product.
But if you don’t have a clear vision yet and you need some help fleshing out your design ideas, consider hosting a newsletter design contest instead.
With a design contest, you start by writing a brief that outlines what you’re looking for in a newsletter design. This can include anything you want the designers to keep in mind, like your brand’s color palette and font preferences as well as design choices like the number of sections to include and how to separate them.
Then, designers from around the world submit design concepts based on what you’ve included in your brief. You choose a few finalists and provide feedback, then from the revised finalist designs, choose the one that best fits your vision for your newsletter.
Learn more about newsletter design contests –>
And like we said earlier, if you already have a clear idea of what you need in a newsletter and you’re ready to go straight to that professional design, hiring a designer directly is a great choice!
The 10 best freelance newsletter designers to hire in 2020
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- 1
Email
Web page design
Postcard, flyer or print
Other web or app design
Banner ad
Landing page design
Product packaging
Other business or advertising
Other design
Other packaging or label
WordPress theme design
Social media page
Product label
Logo design
Infographic
Illustration or graphics
Facebook cover
Signage
Poster
Other art or illustration
Card or invitation
Brochure
- 2
Email
Landing page design
Postcard, flyer or print
Web page design
Signage
Other business or advertising
Logo design
Product label
Banner ad
Other web or app design
Illustration or graphics
Business card
WordPress theme design
Social media page
PowerPoint template
Other design
App design
Infographic
Icon or button
- 3
Email
Web page design
Banner ad
Postcard, flyer or print
Other design
Other business or advertising
Poster
Logo design
Landing page design
Infographic
Other web or app design
Card or invitation
Other clothing or merchandise
Illustration or graphics
Icon or button
Business card
Brochure
T-shirt
Stationery
Social media page
Product label
Other art or illustration
App design
Magazine cover
Flash banner
Facebook cover
Book cover
- 4
Email
Landing page design
Web page design
PowerPoint template
Banner ad
Other web or app design
Postcard, flyer or print
Poster
Other business or advertising
Brochure
Other design
Illustration or graphics
Book cover
WordPress theme design
Facebook cover
Other book or magazine
Infographic
Character or mascot
Card or invitation
- 6
Email
Web page design
Logo design
Brochure
Landing page design
Product packaging
Logo & business card
Other business or advertising
Other book or magazine
Other design
Signage
Product label
Poster
Postcard, flyer or print
Other art or illustration
Magazine cover
Car, truck or van wrap
Other web or app design
Other packaging or label
App design
Menu
Banner ad
WordPress theme design
- 7
Email
Postcard, flyer or print
Brochure
Book cover
Print or packaging design
Other packaging or label
Social media page
Banner ad
Other design
Other business or advertising
Product label
Flash banner
Web page design
Signage
Product packaging
PowerPoint template
Poster
Other web or app design
Merchandise
Magazine cover
Clothing or apparel
Menu
- 8
Postcard, flyer or print
Web page design
Email
Logo design
Banner ad
Other design
Other business or advertising
Landing page design
Social media page
Poster
Facebook cover
Illustration or graphics
Signage
Stationery
Other web or app design
Logo & business card
Infographic
Business card
Product label
Other art or illustration
Icon or button
Flash banner
Product packaging
PowerPoint template
Other clothing or merchandise
Other book or magazine
Menu
Brochure
Logo & brand identity pack
- 9
Other design
Postcard, flyer or print
Other web or app design
Other business or advertising
Banner ad
Poster
Web page design
Facebook cover
Brochure
Logo design
Landing page design
Signage
Social media page
Email
Product packaging
Product label
Stationery
Illustration or graphics
Infographic
Business card
Book cover
Other art or illustration
Logo & brand identity pack
Other packaging or label
Other book or magazine
Icon or button
Logo & social media pack
Other Graphic Design
Card or invitation
Print or packaging design
PowerPoint template
Menu
Magazine cover
Flash banner
Clothing or apparel
Button or icon
Brand guide
How did we choose these as the top newsletter designers?
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Newsletter design is important to get just right because with a newsletter, you have two goals:
- Get recipients to open the newsletter
- Get recipients to click through the links inside to access your content
An enticing subject line gets a newsletter opened, then it’s all on a snazzy design to get readers to click through. To guarantee our picks are designers who deliver the clicks, we carefully considered the following:
1. Design quality
When a designer joins the 99designs platform, an expert from our team examines their portfolio and considers the following about their work:
- Conceptual thought
- Technical execution
- Knowledge of design principles
Then, they assign the designer one of three levels:
- Top level
- Mid level
- Entry level
Checking a designer’s level is easy. It’s displayed right under the designer’s name on their portfolio, so you can quickly see whether the designer you’re considering is a pro or just starting out. When we chose our top 10 newsletter designers to hire, we only chose top level designers.
2. Newsletter design experience
A newsletter isn’t just an email. It’s a specialized kind of email that requires a specialized kind of design. When we chose our top 10 picks for the best newsletter designers to hire in 2020, we specifically chose designers who have ample experience creating great-looking, reader-converting email newsletters.
3. Professionalism
The last piece of the puzzle is professionalism. Even if a designer has amazing skills, working with them is going to be tough if professionalism isn’t one of those skills. When we made our top 10 newsletter designer picks, we considered previous customer experiences and chose 10 who had track records of responding promptly, communicating easily and generally, making the process of getting newsletter designs easy and enjoyable for their clients.
Are you ready to hire an amazing freelance newsletter designer?
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With a great newsletter design, you’ll build stronger relationships with the people on your email list. In turn, that will lead to more clicks…which become more views, more shares, more follows, more subscriptions and if you’re offering something for sale, more sales. If our top 10 picks weren’t what you had in mind for the ideal newsletter designer, search our platform to find your perfect match.
