Storytelling

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. ~ Paul Rand

- Paul Rand, American Art Director & Graphic Designer

I strive for two things in design: simplicity and clarity. Great design is born of these two things. I think these are what we want from design, and from business, from our work, even from our friendships. More info >

- Lindon Leader, the Man Behind the FedEX Logo

There are three responses to a piece of design – Yes, No, and WOW! Wow is the one to aim for.

- Milton Glaser, Graphic Design Celebrity

It’s through mistakes that you actually can grow. You have to get bad in order to get good. ~ Paula Scher

- Paula Scher, American Graphic Designer

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. More info >

- Antoine de Saint-Exupéry, Author of The Little Prince
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