Here’s what’s new in WooCommerce 4.1

TL;DR: A new update is available for WooCommerce! When you’re ready, update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to update, make a backup, update your extensions, and then update WooCommerce.

WooCommerce 4.1 has arrived! This release represents the next step in our mission to democratize commerce. In March we released WooCommerce 4.0, which brought major changes both aesthetically and under-the-hood, and provided a glimpse into the future of WooCommerce. Going forward, we will be releasing updates for WooCommerce every 4 weeks — striving to: 

  • Create a powerful, usable WooCommerce experience for store owners,
  • Build an extensible, customizable WooCommerce core platform for our developer ecosystem,
  • Expand the marketplace to support the discovery and sale of extensions, and
  • Support the WooCommerce Community of developers, builders, agencies, freelancers, and store owners.

We are excited to announce the next step in our journey: WooCommerce 4.1 —This is a minor release, which means everything is backward compatible with WooCommerce 4.0.

Here’s what’s new: 

For Store Owners

To improve the experience of store owners, WooCommerce 4.1 has a few features worth drawing special attention to:

  • A brand new Marketing Hub, where you will be able to launch, manage, and measure your marketing efforts, as well as discover extensions to help grow your business.
  • A brand new Setup Wizard, including the option to select our new WooCommerce Payments extension as an payment solution during setup (currently available only for US-based stores).

Grow your Business with the WooCommerce Marketing Hub

Now more than ever, store owners are wondering how they can reach more customers and drive growth. To help with this, we are committing to provide the tools and resources you need to promote your products, communicate with your customers, and grow and streamline your business. To help achieve this, we’ve built version 1 of a brand new marketing hub, which lives directly inside WooCommerce.

To start, we’re using this new space to recommend a small selection of marketing extensions and marketing-related content.


In the future, we’ll be expanding toward our vision of a centralized hub where merchants will be able to launch, manage, and measure a variety of marketing efforts, including marketing automation, coupon management, and analytics.

Note: You won’t receive these suggestions if you have already opted-out of Marketplace Suggestions.

Simplifying payments management with WooCommerce Payments

After a successful beta, WooCommerce Payments is now available for all US customers. To help customers discover our payment solution, we’ve included it as an option in our updated setup wizard for new stores. 

In addition to enabling you to securely accept major cards, WooCommerce Payments features an integrated payments dashboard where you can manage charges, refunds, disputes, and deposits right from your WordPress dashboard.

Check out WooCommerce Payments to get started. 

For Developers

This release contains plenty of performance improvements and stability fixes: We’ve updated template files, added new hooks and functions, and prepared for future database updates and WordPress requirement upgrades. If you’re savvy, you can dig into these updates on our developer blog (first and second beta posts, announcement). 

Ready to get started?

As always, we recommend creating a backup of your site and making sure that themes and plugins are compatible before updating. See this guide for more details.

Original article written by brentmackinnon >

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