The online marketing industry is complex due to versatile business requirements, different target audiences, campaign goals, and budgets. Bringing people to visit your website is useful up to a certain point, however, wasting your money on visitors that never convert is not a positive business plan. When Facebook introduced Pixel, the public welcomed the newly released feature as a tool that will allow them to make the most of their campaigns. Since not all of us are comfortable with coding, there was a need for a plugin that will allow the seamless implementation of the code within the website. The developers heard the cries of the online community and now we have more Pixel plugins than we’d ever need. Therefore, we decided to show you some of the best options currently available.
What is Facebook Pixel and What Does it Do?
Facebook Pixel and WordPress
WordPress is one of the most commonly used content management systems, according to statistics more than 60 percent of websites run using this platform. As Facebook is one of the most powerful social media platforms and ads distributor, it’s logical that the integration between the two should be seamless. All one needs to do is activate the Pixel feature from Facebook, copy the tracking code and paste it into the WordPress code. However, in order to facilitate Pixel integration, developers from all over the world created a series of WordPress plugins that we can use to connect Facebook Pixel with our WordPress website.
Insert Headers and Footers
Another free plugin that allows you to install Facebook Pixel to your WordPress website with a single click. Pixel Caffeine simplifies audience customization and segmentation by allowing you effortlessly track exactly the types of events you wish to track. You can have full insight into purchases, email subscriptions, page views, referring sources, and practically anything you can think of. Additionally, since the plugin allows integration with Facebook Product Catalog, you can allow Pixel Caffeine to sync your store product catalog with Facebook and use a series of advanced filters to make informed promotion decisions.
WordPress Facebook Pixel
One of the best features that this plugin has to offer is a 24/7 support service that allows you to resolve any potential issues you might have. Other than that, the WP Facebook Pixel plugin automatically generates meta box for each page on your website. Therefore, you can track events on specific pages easily. Furthermore, all the features are available sitewide, meaning you don’t have to set specific instructions page by page all the time.
Facebook Pixel by PixelYourSite
Finally, we have a premium WordPress plugin that allows integration of Facebook Pixel without any coding experience, but also allows you to insert Google Analytics, and any other script you wish to implement on your website. Furthermore, with just a click you can add a Pinterest tag which is a useful addition for any user-oriented website. The plugin also allows WooCommerce integration, as well as tracking events like comments, searches, downloads, page views, and many other events that allow you to segment your audience and keep track of your campaign progress to monitor your ROI.
The online market is a wide pool of dedicated people who want to see their business flourish. IN order to combat the competition, one has to use all the tools necessary to save resources and enhance campaign effectiveness. Facebook Pixel is one of the most useful tools you could have when it comes to learning more about your visitors and retargeting your ads. We hope you’ll find these plugins useful and that they will help you make the most of your efforts.